After writing a previous blog post on naming asklaila.com, I was thinking more and more about how do companies name their products. And does this name have anything to do with the success of the product? If the answer is ‘yes’, I fail to understand how in the world has Hero Honda succeeded in becoming the numero uno in motorbikes five years in a row!

According to me, Hero Honda has come up with the stupidest names ever for bikes. Now, what kind of a loser names his bike Achiever? No seriously! Why would anyone in the world want to buy a bike which is named Achiever? Ditto for Glamour, unless you are a yellow-pants-orange-shirts wearing Govinda yourself. With Hunk, they reached a new low, which I didn’t even think was possible. Well, maybe they thought of building an hunky Indian version of the Harley Davidson, but named it so that everyone understands what the name stands for.
Ambition, in my guess would be for the 50 year old virgin who still thinks he could marry a princess, but manages only to buy an Ambition in the end. And don’t even get me started on Splendor(and the thousand versions of it: Splendor plus, super Splendor, Splendor NXG)!

Glamour might be for Hunks who have the Ambition of being Achievers of Priyanka Chopra. Speaking of bollywood and HH’s naming of bikes, I think there is a definite correlation. In my opinion, Hero Honda names most of its bikes keeping one bollywood star in mind. If Glamour=Priyanka Chopra, Hunk=Hrithik Roshan, Joy=Joy Mukherjee, Ambition=Imran Hashmi, no points for guessing what’s Karizma for. I can actually read through the mind of the person responsible for Karizma. “Hmm.. I need to name this bike in English… I think Charisma is a good word, which although I don’t understand, would look nice. Moreover it sounds like Karishma Kapoor (big grin). But people would think it’s a lengthy version of “chashma”, so let me make it more like Karishma.” Hence the name Karizma.

With Passion, they forgot that they are selling a bike and not viagra on wheels. And I can only assume that Passion Plus would be an ideal name for a stronger medication.

Maybe I was a little harsh on Hero Honda, because other companies like Bajaj, TVS, even Yamaha sometimes name their bikes idiotically. Like Dawn or Boxer etc, but come on. You have to give it to Hero Honda for the maximum number of ridiculous names.

When Hero met Honda, a cycle company met a motorbikes company, and you can only be sure that cyclists are nothing more than stupid people, hence the awesome bike names. I could go on and an, and take a dig at pleasure, sleek, street, and the endless other ludicrous names, but I should just stop and let you know that such names not only grind my gears, but make my blood boil.

p.s.: I ride an Avenger, and if you think the name is awful, you are wrong.