Naming products – the hero honda way!

1000 things that grind my gears 7 Comments »

After writing a previous blog post on naming asklaila.com, I was thinking more and more about how do companies name their products. And does this name have anything to do with the success of the product? If the answer is ‘yes’, I fail to understand how in the world has Hero Honda succeeded in becoming the numero uno in motorbikes five years in a row!

According to me, Hero Honda has come up with the stupidest names ever for bikes. Now, what kind of a loser names his bike Achiever? No seriously! Why would anyone in the world want to buy a bike which is named Achiever? Ditto for Glamour, unless you are a yellow-pants-orange-shirts wearing Govinda yourself. With Hunk, they reached a new low, which I didn’t even think was possible. Well, maybe they thought of building an hunky Indian version of the Harley Davidson, but named it so that everyone understands what the name stands for.
Ambition, in my guess would be for the 50 year old virgin who still thinks he could marry a princess, but manages only to buy an Ambition in the end. And don’t even get me started on Splendor(and the thousand versions of it: Splendor plus, super Splendor, Splendor NXG)!

Glamour might be for Hunks who have the Ambition of being Achievers of Priyanka Chopra. Speaking of bollywood and HH’s naming of bikes, I think there is a definite correlation. In my opinion, Hero Honda names most of its bikes keeping one bollywood star in mind. If Glamour=Priyanka Chopra, Hunk=Hrithik Roshan, Joy=Joy Mukherjee, Ambition=Imran Hashmi, no points for guessing what’s Karizma for. I can actually read through the mind of the person responsible for Karizma. “Hmm.. I need to name this bike in English… I think Charisma is a good word, which although I don’t understand, would look nice. Moreover it sounds like Karishma Kapoor (big grin). But people would think it’s a lengthy version of “chashma”, so let me make it more like Karishma.” Hence the name Karizma.

With Passion, they forgot that they are selling a bike and not viagra on wheels. And I can only assume that Passion Plus would be an ideal name for a stronger medication.

Maybe I was a little harsh on Hero Honda, because other companies like Bajaj, TVS, even Yamaha sometimes name their bikes idiotically. Like Dawn or Boxer etc, but come on. You have to give it to Hero Honda for the maximum number of ridiculous names.

When Hero met Honda, a cycle company met a motorbikes company, and you can only be sure that cyclists are nothing more than stupid people, hence the awesome bike names. I could go on and an, and take a dig at pleasure, sleek, street, and the endless other ludicrous names, but I should just stop and let you know that such names not only grind my gears, but make my blood boil.

p.s.: I ride an Avenger, and if you think the name is awful, you are wrong.

Why cycling won’t save the planet

1000 things that grind my gears 2 Comments »

A couple of things made me write this post:

First is this video by George Carlin, and the other is… well, cyclists. And specifically the kind of self righteous cyclists who think that cycling to work is not only cool and green, but also saves the planet. I’m not talking about those who have to cycle to work as they can’t afford any costlier vehicle, just those who can, but still cycle to work.

On Indian roads, people drive all sorts of vehicles in a single lane: cars, trucks, motorcycles, scooters, and of course cycles. Simple laws of traffic engineering (or a little common sense) tell us that in a lane, the slowest moving vehicle governs the overall speed in that lane. What do you think is the slowest moving vehicle then? Not only the cyclists decrease the overall speed in the lane, they also increase the overall chaos. Because the traffic is moving at a ridiculous speed because of the cyclists, the other vehicles are burning more fuel than they could have.

Add to this, I’ve never seen a cyclist stop at a traffic signal which doesn’t have a free left turn. The left is ALWAYS free for them. They have an awesome way of dealing with these signals. Just get off the cycle, become a pedestrian carrying a cycle, walk a few steps, get back on the devil and there you go. Because cycles are not motored vehicles, no traffic rules apply to them (I think), I’ve never seen a cyclewala getting a challan.

Talking about safety, it’s the most unsafe vehicle in my opinion. Cyclists seldom wear helmets (if they do, it’s more fancy than safe). Plus, because they consider themselves both motorcyclists and pedestrians, causes a lot of nuisance. For example, when they’re riding on their footpath (which every cyclist proudly does, and hates motorcyclists for it) causes confusion on the footpath and rage in the pedestrians. Also, when the slow moving cyclists (even when he rides the cycle like it’s stolen) rides on the main road, causes rage amongst the motorists. And a lot of road rage is not a good thing, definitely not safe.

If there’s anything worse than one cyclist on road, it’s two cyclist buddies. I can bet my life that 90% of the times these two cyclists would be traveling together, almost hand in hand. And they’ll do it till death (or their ways) do them apart. Such a scenario is almost unseen for any other kind of vehicle.

I know that in Mumbai, heaven exists at a place called Marine Drive. Not because it’s home to the rich and the influential, but that road is heavenly because cycling is BANNED there.

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