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	<title>Anuj Rathi &#187; hero honda</title>
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		<title>Naming products &#8211; the hero honda way!</title>
		<link>http://www.anujrathi.com/2009/09/02/naming-products-the-hero-honda-way/</link>
		<comments>http://www.anujrathi.com/2009/09/02/naming-products-the-hero-honda-way/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 12:08:33 +0000</pubDate>
		<dc:creator>anuj</dc:creator>
				<category><![CDATA[1000 things that grind my gears]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[hero honda]]></category>
		<category><![CDATA[stupid people]]></category>
		<category><![CDATA[wrgmg]]></category>

		<guid isPermaLink="false">http://www.anujrathi.com/?p=137</guid>
		<description><![CDATA[After writing a previous blog post on naming asklaila.com, I was thinking more and more about how do companies name their products. And does this name have anything to do with the success of the product? If the answer is &#8216;yes&#8217;, I fail to understand how in the world has Hero Honda succeeded in becoming [...]]]></description>
			<content:encoded><![CDATA[<p>After writing a previous blog post on naming <a href="http://www.anujrathi.com/2009/04/06/why-asklaila/">asklaila.com</a>, I was thinking more and more about how do companies name their products. And does this name have anything to do with the success of the product? If the answer is &#8216;yes&#8217;, I fail to understand how in the world has Hero Honda succeeded in becoming the numero uno in motorbikes five years in a row!</p>
<p>According to me, Hero Honda has come up with the stupidest names ever for bikes. Now, what kind of a loser names his bike <strong>Achiever</strong>? No seriously! Why would anyone in the world want to buy a bike which is named <strong>Achiever</strong>? Ditto for <strong>Glamour</strong>, unless you are a yellow-pants-orange-shirts wearing Govinda yourself. With <strong>Hunk</strong>, they reached a new low, which I didn&#8217;t even think was possible. Well, maybe they thought of building an hunky Indian version of the Harley Davidson, but named it so that everyone understands what the name stands for.<br />
<strong>Ambition</strong>, in my guess would be for the 50 year old virgin who still thinks he could marry a princess, but manages only to buy an <strong>Ambition</strong> in the end. And don&#8217;t even get me started on <strong>Splendor</strong>(and the thousand versions of it: Splendor plus, super Splendor, Splendor NXG)! </p>
<p><strong>Glamour</strong> might be for <strong>Hunk</strong>s who have the <strong>Ambition</strong> of being <strong>Achiever</strong>s of Priyanka Chopra. Speaking of bollywood and HH&#8217;s naming of bikes, I think there is a definite correlation. In my opinion, Hero Honda names most of its bikes keeping one bollywood star in mind. If Glamour=Priyanka Chopra, Hunk=Hrithik Roshan, Joy=Joy Mukherjee, Ambition=Imran Hashmi, no points for guessing what&#8217;s <strong>Karizma</strong> for. I can actually read through the mind of the person responsible for Karizma. &#8220;<em>Hmm.. I need to name this bike in English&#8230; I think Charisma is a good word, which although I don&#8217;t understand, would look nice. Moreover it sounds like Karishma Kapoor (big grin). But people would think it&#8217;s a lengthy version of &#8220;chashma&#8221;, so let me make it more like Karishma.</em>&#8221; Hence the name Karizma.</p>
<p>With <strong>Passion</strong>, they forgot that they are selling a bike and not viagra on wheels. And I can only assume that <strong>Passion Plus</strong> would be an ideal name for a stronger medication.</p>
<p>Maybe I was a little harsh on Hero Honda, because other companies like Bajaj, TVS, even Yamaha sometimes name their bikes idiotically. Like <strong>Dawn</strong> or <strong>Boxer</strong> etc, but come on. You have to give it to Hero Honda for the maximum number of ridiculous names.</p>
<p>When Hero met Honda, a cycle company met a motorbikes company, and you can only be sure that cyclists are <a href="http://www.anujrathi.com/2009/03/19/why-cycling-wont-save-the-planet/">nothing more than stupid people</a>, hence the awesome bike names. I could go on and an, and take a dig at <strong>pleasure</strong>, <strong>sleek</strong>, <strong>street</strong>, and the endless other ludicrous names, but I should just stop and let you know that such names not only grind my gears, but make my blood boil.</p>
<p>p.s.: I ride an Avenger, and if you think the name is awful, you are wrong.</p>
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