Orkut targeted ads – big fail!

anuj — Tue, 09 Mar 2010 18:06:46 +0000

I’ve always been a big fan of Firefox, at least for the adblock plus extension which doesn’t let me see insane banner ads all day long. If not for speed, I’d have never moved to Chrome at all. It turns out, I was losing out on a lot of fun all the while just by not looking at these orkut ads! There have been instances of orkut ads going wrong for me, but this one is a HUGE fail. Visualize this:

Orkut wtf

So orkut tried to “Find a match in my community and profession“. These are three epic stupidities in just one sentence! The girl they choose to titillate me with is Ms. Shah, a Gujarati (while I’m a marwadi), who is an MBA (while I’m an Engineer). And of course I’m MARRIED! The probability of me being interested in marrying Ms. Shah would be lesser than me surviving two thunder strikes and dying off a coconut falling on my head. So much for the targeted ads.

Oh, by the way: Facebook isn’t doing too good in terms of targeting either. The post on pluggd.in which talks about Indian matrimonial websites stooping too low also notices this.

Orkut ads gone wrong?

anuj — Mon, 19 Jan 2009 16:58:31 +0000

Google is supposed to be the best when it comes to targeted advertising. And as orkut is another product from google, ads on it aren’t supposed to be that off the mark either.

Now, I don’t know where in my orkut profile have I mentioned anything for which I deserve an ad like this one:

Actually forget the targeting, how are these kind of ads even allowed on google?!

Anuj Rathi » targeted ads

Orkut targeted ads – big fail!

Orkut ads gone wrong?